Experience
We support you in generating insights whether from market data, by answering questions concerning your marketing-mix or strategic questions about the positioning of your brand in the competitive environment
To do so, we rely on broad spectrum of methods, which we have depicted in the table below:
Strategic Core Studies
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Usage- and Attitude-Studies
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Brand image/-positioning
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Brand drive analyses
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Brand stretching
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Market segmentations
Consumer- and Shopper Insights
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Insight generation
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Shopper behaviour
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Shelf optimization
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Customer satisfaction
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UX / User Experience
Innovation and Trend Research
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Trend Research
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Creativity workshops
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Concept writing for new products
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Concept tests
Product Research
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(Concept-) Product tests
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Package-/Design tests
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Pricing tests
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Conjoint analyses
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Test market/-simulation
Communication Research
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Advertising tracking
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Advertising efficiency
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Brand tracking
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TV Commercial-Tests
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Media-Mix Tests
Market Insights (Panel Research)
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Panel analyses
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Reporting systems
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Launch monitorings
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Secondary analyses
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Desk research
CONTACT
MAFO-PARTNER
Kai Saalbach
Rischkamp 34
D-30659 Hannover
GERMANY
T +49 (0) 511 45 93 06 54
info@mafo-partner.de
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